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Breakfast Keynote

October 11, 2017 | 9:00 - 9:35 a.m.

Robert Neivert

500 Startups
Venture Partner

Robert is presently a Venture Partner at 500 Startups specializing in B2B seed investments. Previously he was an executive for startups having founded or worked at eight companies with four exits. He was CEO for last two venture funded start-ups. he also maintains a broad domain of expertise, having held leadership positions in products, marketing, and operations. Academic credentials include a BA, BS, MS, and MBA degree from Stanford, Wesleyan, and Santa Clara. He is a 500 startups Venture Partner, a mentor/advisor for Cardinal Ventures, Stanford iFarm, and Stanford's Treehacks program as well as an executive advisor for over 15 funded startups, and previously held the position of Executive in Residence at Quest Venture Partners.

Lunch Keynote

October 12, 2017 | 1:10 - 1:45 p.m.

Brett Keisel

Brett Keisel grew up on a cattle ranch near Greybull, Wyoming a town of 1,800 people located between Yellowstone National Park and Bighorn National Forest. He is a 1997 graduate of Greybull High School where he was a 2x letterman in track, and a 4x letterman in basketball and football. Brett was not only a multi-sport athlete he was a two-way player in football. In his senior year at Greybull, Brett caught 53 passes for 1,092 yards; led his team with 113 tackles; threw two option passes for TD's; scored 130 points; and, was named Wyoming's High School Football Player-of-the-Year by USA Today.

Brett thought about playing collegiate basketball after high school, but he also thought, at 6'5", he was too small to ever play professionally. He thus decided to attend Brigham Young University in Provo, UT and to play football. Brett red-shirted his freshman year at BYU and played tight end in his sophomore season. He then transferred to Snow College in Ephraim, UT and switched to defensive end. He returned to BYU, for his junior and senior year. In two seasons at BYU, Brett recorded 66 tackles (19 behind the line of scrimmage), and 9 sacks. He also received an honorable mention for the Mountain West All Conference Team.

In 2002 the Steelers drafted Brett with the 242nd pick in the 7th round. Brett spent the early portion of his career on special teams where he exceled covering kicks and blocking for returners. In 2005, he worked his way into a rotation with Aaron Smith and Kimo Von Olhoffen. Brett made significant plays in the Steelers run to Super Bowl XL that year that garnered him capable to take over the starting role at defensive end in 2006. He stayed there until 2015 and started over 100 games. He was part of a defense that got the name Steel Curtain II, which was as dominant as the original Steel Curtain of the 1970's. In 2010 they held opponents to an NFL best and Steelers team record, 62.8 rushing yards per game. Brett was a Pro Bowler, Defensive Captain, 2X Super Bowl Champion, 3X AFC Champion. He had 421 tackles, 30 quarterback sacks, 2 interceptions, one of which he returned 79 yards for a touchdown!

Brett's teammates have called him a leader and warrior; a player who gave everything he had; a true Steeler who was instrumental to the team's success. Brett has been a leader in the community too. He has hosted and supports a wide range of charitable causes including Project Bundle Up, the Cystic Fibrosis 65 Roses Sports Auction, the Homeless Children's Education Fund, Operation Once in A Lifetime and many others. He also still lends support to programs back in Greybull, WY. Another small thing that speaks volumes is this: when the Steelers visited Baltimore to play the Ravens, Brett was approached about visiting wounded warriors at Walter Reed Medical Center. He didn't hesitate. He joined a contingent that included teammates Heath Miller, Troy Polamalu, Ike Taylor as well as Steelers Chairman Dan Rooney, Sr. and team President Art Rooney, II. Afterwards, he said "Having the opportunity to meet these men and women who have made such a sacrifice, they have lost limbs, and they have lost brothers, sister, friends fighting for our country. It's eye-opening and focusing as far as what is important in life."

Brett's involvement in the community is well known. So, is his thick, flowing beard. "Da Beard" is so famous that it has its own Facebook page and a dedicated website (www.dabeard.com). There are also songs and videos. "Da Beard's" annual spring shearing has even become a headline event that has raised over a quarter million dollars to help kids with cancer at the Children's Hospital of UPMC. Brett was inspired by teammate Aaron Smith's son, Elijah, who was diagnosed with Leukemia in 2008 and has since made a full recovery. Children's Hospital of Pittsburgh holds a special place in Brett's heart and he enjoys visiting with the patients.

Following football Brett passed on offers to get into coaching and media instead he chose a new career path and launched Mighty Oak Adventures in 2016. Seamlessly blending his passion for creating unity within a group and his admiration for anything involving the great outdoors. The company serves as a unique outlet for corporations who are looking to connect on a different level and boost team moral. Brett shares his experiences from the gridiron and being a Super Bowl Champion.

Brett Keisel, #99, has endeared himself to Steelers Nation. Brett is married to his high school sweetheart, Sarah. They live in Pittsburgh with their three children, Jacob, Grace and Will.

Session 1 - Crossing the Finish Line: How to Prepare for the Exit

October 11, 2017 | 3:15 - 4:00 p.m.

Moderator

Mark Weisman

Navidar
Managing Director

As Managing Director with Navidar, Mark:

- Leads the market development initiatives in the Great Lakes Region

- Advises business owners and their management on positioning companies for growth and optimizing exit scenarios

- Leads the execution of M&A advisory for both sell-side and buy-side transactions in the technology, healthcare and specialty manufacturing sectors

- Advises middle market companies at various stages of their development on equity capital raising and debt financing

- Draws on years of legal, management and advisory experience to counsel companies and their owners on a wide range of management, operational and financial issues

Mark has 30 years of experience as a successful executive, entrepreneur, advisor and attorney. Throughout his career Mark has had significant experience as both an advisor and principal in a wide variety of M&A and financing transactions.

Immediately prior to joining Navidar, Mark spent 5 years of his career as a Principal at CP Capital Partners, advising companies from start-up to middle market on debt financing and capital raising. In this role Mark has worked with his clients to provide strategic, financial, operations and management advice to position the companies for success in their financing endeavors.

Prior to CP Capital Partners, Mark spent several years consulting and advising technology and healthcare technology companies on operational, business development and capital raising strategies. During this time Mark was also a Partner and CEO of an early-stage healthcare services company focusing on capital raising and driving growth until its sale in 2008.

Before becoming a business and financial advisor, Mark was a senior executive and part owner of a privately held, distribution and manufacturing company, serving as Vice President, General Counsel and CFO. Under his leadership the company grew organically from just over $100 million in revenues to $200 million.

Mark began his career as a corporate attorney for over 5 years with Hahn Loeser & Parks in Cleveland, Ohio.

Mark holds a BS in Economics, cum laude, from the Wharton School of the University of Pennsylvania and a JD, magna cum laude, from Boston University School of Law.

Panelists

Howard Bobrow

Taft Law
Chair of the Venture Capital practice group

Howard Bobrow is chair of Taft's Venture Capital practice group and is a trusted advisor to private equity funds, venture capital funds and emerging growth companies. He counsels private equity and venture capital funds and other institutional investors, as well as angel investors, on all aspects of acquisitions, dispositions, capital formation, and private placements. Howard has a wide range of experience with structuring and closing a myriad of early-stage and growth-stage capital formation transactions, including technology validation, technology transfer, technology licensing, seed investment, early-stage investment and follow-on investment transactions. He also represents private equity and venture capital funds in connection with their organization and formation, the fundraising process, governance matters, investments in portfolio companies, and compliance with the Investment Company Act of 1940 and the Investment Advisers of Act of 1940.

Howard has been selected for inclusion in Best Lawyers in America since 2007 and is honored as 2013 and 2017 "Lawyer of the Year" for Venture Capital Law in Cleveland. He has also been named a Leading Lawyer by Inside Business magazine and has been recognized by Ohio Super Lawyers for Business/Corporate Law since 2013.

Stephen Day

Navidar
Co-founder

Stephen Day Co-founded Navidar in 2009 in order to focus on middle market technology companies located in technology centers throughout the middle corridor of the U.S. Today, Navidar is one of the fastest growing technology M&A firms with a presence in cities such as Austin, Cleveland, Dallas, Denver, Indianapolis, Minneapolis, and San Antonio.

Prior to Navidar, Stephen held leadership roles in the Global Technology Investment Banking groups at Goldman Sachs and Bear Stearns, where he led the execution of U.S. and cross border M&A (buy­side, sell­side, shareholder defense, carve­outs, spin­offs) and financing transactions for many of the world's largest and leading technology and business services companies.

During his 20-year investment banking career, Stephen has executed over 90 M&A and financing transactions with deal volume totaling $22 billion. He has provided M&A advisory services to leading companies such as Cognos, CSC, EMC, FreeMarkets, Geac, IBM, Internet Security Systems, and SPS Commerce. He has also underwritten many equity (IPO and follow­on) and debt offerings for leading companies such as Accenture, Aspect Communications, Cognizant, CoStar Group, CSC, Infosys, Oracle, Patni, Sapient, SRA International, and VistaPrint.

Stephen earned his BS from Indiana University's Kelley School of Business with a concentration in Accounting and an MBA from the University of Chicago’s Booth School of Business with a concentration in Finance & International Business.

Jay Katarincic

Draper Triangle Ventures
Managing Director

On behalf of Draper Triangle, Jay Katarincic serves on the board of directors of several privately held corporations including: Amplifinity, Directworks, Acrobatiq, Stimdia and Thread. Jay previously served on the board of several successful Draper Triangle investments, including BodyMedia (acquired by Jawbone), CardioInsight (acquired by Medtronic) and Carnegie Learning (acquired by The Apollo Group). Jay also serves on the board of trustees of the Pittsburgh Technology Council and The Children’s Institute. Jay is a regular speaker and guest lecturer in both western Pennsylvania and across the nation on the subject of early stage venture investing.

Prior to founding Draper Triangle, Jay served as Vice President-Corporate Development and General Counsel of J. Edward Connelly Associates, Inc., a diversified holding company where he was responsible for all corporate acquisitions, minority investments, divestitures, and financings. Previously, Jay was an Associate in the Mergers & Acquisitions Group in the New York office of Skadden, Arps, Slate, Meagher & Flom.

Jay received his B.A. in Economics from the College of the Holy Cross in 1987 and graduated from the JD/MSIA joint degree program at the University of Pittsburgh School of Law and the Carnegie Mellon University Graduate School of Industrial Administration in 1991.

Michael Kopelman

Edison Partners
General Partner

Michael Kopelman is a General Partner with Edison Partners, a growth equity firm that invests in rapidly growing technology companies. Since its founding in 1986, Edison has invested in over 200 companies and completed over 150 exits, including 17 IPOs. Michael leads Edison's Financial Technology segment, serves on the firm’s investment committee and leads the firm’s exit management process.

Michael began his career as an investment banker with Credit Suisse First Boston where he advised clients on numerous M&A and financing transactions. In 1999, Michael left CSFB to launch E*OFFERING, a venture-backed online investment bank affiliated with E*TRADE. He launched several new online products, including the first web-based roadshow for retail investors. E*OFFERING was acquired by SoundView Technology Group, where he remained to lead the firm's internet & e-commerce investment banking franchise

Michael serves as Director of iqMedia, a TV analytics company; GAN Integrity, a compliance management software company; The Neat Company, a digital organization tool for consumers and small businesses; and Scivantage, a provider of wealth management/tax solutions for financial institutions. He previously served on Board of TrueCommerce (acquired by HighJump), Uptivity (acquired by InContact), RewardsNOW (acquired by Augeo) and Sonicbids (acquired by BackStage).

Michael serves on the investment advisory committee for Ben Franklin Technology Partners an early stage economic development program in Philadelphia and is a Board Member of the Pittsburgh Venture Capital Association. Philadelphia Business Journal identified Michael as one of forty individuals under the age of forty who have made the biggest impact on the Philadelphia region.

Michael is past President of Wharton Private Equity Partners, the private equity organization serving over 2,000 Wharton alumni. He regularly guest lectures seminars on entrepreneurship and venture capital at The Wharton School.

He holds a BA in Economics, cum laude, from the University of Pennsylvania and an MBA, with honors, from The Wharton School. He resides in the Philadelphia suburbs with his wife and two children.

Jeff Kovacs

Cohen & Company
Pittsburgh Office Managing Partner and Technology Life Science Practice Leader

Jeff Kovacs, CPA and CGMA, is the Pittsburgh Office Managing Partner and Technology and Life Science Practice Leader for Cohen and Company, a regional accounting, tax and advisory firm. In his role as an Assurance Partner, Jeff has spent over 30 years assisting early, growth and mature stage software development, SaaS, information technology, life science, medical device, advance manufacturing and venture capital and private equity companies reach their strategic goals. In addition to his audit practice, Jeff spends much of his tiem counseling technology and life science companies on topics including revenue recoginition, enterprise valuation, stock based compensation, capital formation, and complex debt and equity structures. He is also a frequent author and lecturer on a variety of complex accounting and financial reporting topics and develops and delivers training courses for his clients, firm and fellow practitioners. He is a member of the American and Pennsylvania Institutes of Certified Public Accountants, Pittsburgh Venture Capital Association and the Association for Corporate Growth and is a 1985 graduate of the Pennsylvania State University.

Session 2 - Driving the Future: Autonomous Vehicle Innovation Panel

October 11, 2017 | 4:15 - 5:00 p.m.

Moderator

David Tamberrino

Goldman Sachs

David Tamberrino, CFA, covers the US Auto industry, inclusive of OEMs, Auto Parts suppliers, Auto Dealers, Tire manufacturers, and Rental Car agencies. His experience in autos began early in 2014 --primarily covering US Tires, and took over Auto sector coverage in 2016. Prior to joining Goldman Sachs in January 2014 David was a research analyst on the Transportation and Logistics team at Stifel Nicolaus covering Railroads, Truckload carriers, and Non-Asset Based Logistics companies. Before joining Stifel, David worked as a financial analyst at the private equity firm American Capital. He graduated from the University of Maryland and holds the Chartered Financial Analyst designation.

Panelists

Peter Rander

Argo AI

Pete is a seasoned leader in the development of complex, autonomy-enabled systems, as well as the organizations that build those systems. Passionate to see robotics technology change the world, Pete has consistently pursued opportunities to help make that change happen, from working on a number of commercialization projects at the National Robotics Engineering Center at Carnegie Mellon University, to being part of the formative team that launched Uber’s self-driving car efforts. His core robotics work spans computer vision, perception, path planning and control, and simulation-based robotic system development and testing. He has also led numerous human-centric robotic interface programs that leverage underlying autonomy technologies to aid human operators at multiple levels of interaction. Pete holds a master’s degree (1993) and a Ph.D. (1998) in electrical and computer engineering from Carnegie Mellon University, and a bachelor’s degree (1991) in electrical engineering from University of Detroit-Mercy.

Session 3 - Cybersecurity: Update on the Latest Risks and Opportunities

October 12, 2017 | 9:45 - 10:30 a.m.

Moderator

Peter M. Watt-Morse

Morgan, Lewis & Bockius LLP
Partner

Peter M. Watt-Morse, one of the founding partners of the firm's Pittsburgh office, has worked on all forms of commercial and technology transactions for more than 30 years. Peter works on business and intellectual property (IP) matters for a broad range of clients, including software, hardware, networking, and other technology clients, pharmaceutical companies, healthcare providers and payors, and other clients in the life science industry. He also represents banks, investment advisers, and other financial services institutions.

Panelists

Roberta Anderson

Cohen & Grigsby, P.C.
Director

Ms. Anderson is a Director in the Pittsburgh office of Cohen & Grigsby, P.C.. A member of the firm's Data Security and Insurance Recovery practice groups, Ms. Anderson concentrates her practice in insurance coverage litigation and counseling and emerging cybersecurity and data privacy-related issues.

In addition to helping clients successfully pursue contested insurance claims, Roberta counsels clients proactively on complex underwriting and risk management issues. She has extensive experience in the selection, drafting, negotiation, and placement of cybersecurity and data privacy insurance, directors and officers liability insurance, professional liability insurance, and many other types of insurance coverages. Roberta correspondingly provides strategic advice on ways in which her clients can best maximize the value of their current and historic insurance assets. She has particularized, unique, and extensive experience with cybersecurity and data privacy-related insurance coverages. She routinely advises clients in assessing their potential security and data privacy risks, in analyzing the adequacy of their existing insurance programs to address those risks, and in selecting and negotiating new and renewal insurance placements tailored to the client’s specific risk profile.

Ms. Anderson received her J.D. magna cum laude from the University of Pittsburgh School of Law and her B.A. from Carnegie Mellon University. Her full biography is available at http://www.klgates.com/roberta-d-anderson/ and she can be reached at RAnderson@cohenlaw.com.

David Brumley

ForAllSecure/CMU
CEO and co-founder/Professor

David Brumley is the CEO and co-founder of ForAllSecure, and a Professor at Carnegie Mellon University in ECE and CS. ForAllSecure's mission is to make the world's software safe, and they develop automated techniques to find and repair exploitable bugs to make this happen. ForAllSecure also co-hosts the world's largest hacking contest PicoCTF.com, which attracts over 10,000 high school students per year. At CMU his research interests include all areas of security, with a specialization in software security. Prof. Brumley received his Ph.D. in Computer Science from Carnegie Mellon University, an M.S. in Computer Science from Stanford University, and a B.A. in Mathematics from the University of Northern Colorado. Brumley's honors include a United States Presidential Early Career Award for Scientists and Engineers (PECASE) from President Obama, a 2013 Sloan Foundation award and numerous best paper awards. Prof. Brumley is also advisor and a founding member of PPP, one of the world's most elite competitive hacking teams.

Norman Sadeh

Wombat Security Technologies
CEO

Norman Sadeh is a Professor in the School of Computer Science at Carnegie Mellon University (CMU), where he leads two of the largest domestic research projects in security and privacy, the Usable Privacy Policy Project (usableprivacy.org) funded by the National Science Foundation and the Personalized Privacy Assistant Project (privacyassistant.org) funded by both DARPA and the National Science Foundation. Norman is co-founder and co-director of Carnegie Mellon's Master's degree in Privacy Engineering. He also founded and served for 12 years as director of CMU's Tepper MBA Track in Technology Leadership, a track to train product managers for the tech industry.

As founding CEO of Wombat Security Technologies, a leading vendor of SaaS cybersecurity solutions, Norman led the development and commercialization of what is arguably today's most comprehensive and most effective suite of anti-phishing training products. Today, as company chairman and chief scientist, he continues to participate in strategic business decisions and continues to contribute to the development of some of the company's products.

In the late nineties, Dr.Sadeh served for two years as chief scientist of the European Commission’s EUR 550 million initiative in e-Commerce, which at the time included all pan-European cybersecurity and privacy research and funded over 1,000 European organizations from industry and research. While at the Commissin he also contributed to a number of European policy initiatives revolving around the Internet, cybersecurity, digital privacy and entrepreneurship. Dr. Sadeh received his PhD in Computer Science from Carnegie Mellon University

Session 4 - Robots for the Greater Good

October 12, 2017 | 10:40 - 11:25 a.m.

Moderator

Bob Doyle

Association for Advancing Automation
Director of Communications

Bob Doyle is Director of Communications at the Association for Advancing Automation (A3) in Ann Arbor, Michigan. He is responsible for all comprehensive communications efforts for A3 and is the staff director for the Robotic Industries Association (RIA), a daughter association under the A3 umbrella. Doyle holds a B.S. in Environmental Engineering from Michigan Technological University, a M.S. in Engineering Management from Rensselaer Polytechnic Institute and a M.A. in Public Relations from Wayne State University.

Panelists

Josh Caputo

HuMoTech
President & CEO

Josh is the founder of HuMoTech, a Pittsburgh-based healthcare robotics company offering prosthesis and exoskeleton emulator systems. This technology enables patients to test-drive candidate assistive devices before they are built to enable more informed decision-making. Josh earned his doctorate in the CMU Biomechatronics Lab where the technology was spunoff into HuMoTech in 2015.

Tom Galluzzo

IAM Robotics
Founder and CEO

Tom is the Founder and CEO of IAM Robotics. He has over 15 years of experience in autonomous robotics. Previously, Tom worked with Carnegie Mellon University, Harris Corporation, the Air Force Research Laboratory, Boeing and other organizations. During his career, Tom developed autonomous systems for air, land and sea. He built robots to compete in major competitions including the Intelligent Ground Vehicle Competition and the DARPA Grand Challenge. Several of Tom's robots have won in the areas of navigation, autonomy and design. Tom also co-founded OpenJAUS, a technology company that develops software for the Joint Architecture for Unmanned Systems (JAUS). OpenJAUS is the market leader in providing JAUS solutions to the defense industry. Tom holds a PhD in Robotics from the University of Florida and a BS in Aerospace Engineering from Embry Riddle Aeronautical University, with minors in Computer Science and Mathematics.

Brendon Ouimette

Edge Case Research
Vice President, Business Development

Like the rest of the ECR team, Brendon is focused on ensuring that the software that enables future robotics, autonomy, and the broader connected world is a safe and secure one. His current role with ECR is to find new ways to serve the autonomous vehicle and robotics industries in order to both accelerate their growth and to improve the safety of their systems. His background includes being involved as a founder or employee in multiple robotics-oriented startups. In previous positions he has acted in a market research and consulting role to help understand the impact that automation will have on the global marketplace. A Pittsburgh native, Brendon holds an MBA from the Thunderbird School of Global Management and a BA from Duquesne University.

Jorgen Pedersen

RE2
President and CEO

Jorgen Pedersen, President and CEO, founded RE2, Inc., a leading developer of mobile manipulation solutions, in July of 2001. Mr. Pedersen is responsible for the strategic direction of the Company, developing partnerships and alliances, and overseeing the day-to-day operations.

Mr. Pedersen is a leader in the unmanned systems community. He is the Chairman of the Robotics Division of the National Defense Industrial Association. Mr. Pedersen has served in key roles such as the Board of Trustees for NDIA and the Board of Directors for the National Advanced Mobility Consortium.

Mr. Pedersen has contributed to the growth of the unmanned systems market for the past 20 years, beginning his career at Carnegie Mellon's National Robotics Engineering Center (NREC). Mr. Pedersen holds a M.S. degree in Robotics and a B.S. degree in Electrical and Computer Engineering from Carnegie Mellon University.

Mr. Pedersen is the 2016 Carnegie Science Start-up Entrepreneur of the Year recipient.

Session 5 - Latest in Consumer Trends and How They Manifest in Product Design and Marketing Strategies

October 12, 2017 | 11:35 a.m. - 12:20 p.m.

Moderator

Alice Greene

Campos Inc.

Alice Greene’s career has spanned journalism, qualitative and quantitative research, executive-level account management, and client-centered, big-data solutions management. Her ability to elicit and identify needs and gaps across a broad range of industries (including packaged goods, retail and distribution, technology, healthcare, and higher education) and effectively communicate actionable findings has been cultivated through a career in listening and analysis.

Alice is skilled in focus group moderation, survey design, and data analysis, and she is responsible for Campos’s trend watching initiative and annual Trends Outlook report. Her experience with big data and user experience has sharpened her awareness of how overwhelming and siloed business-critical information can be, and the importance of keeping customer needs at the center of design and delivery.

Away from work, Alice is co-leader of 100 Women Who Care Pittsburgh, which gives members a low time investment, high-impact way to donate some $40,000.00 annually to local charities.

Panelists

Adhithi Aji

Adrich

Adhithi Aji has a background in technical product management and has been part of R&D teams at Robert Bosch and Alcatel lucent. She loves technology and most recently co-founded Adrich, connected smart labels & data-analytics company that helps brands and retailers better understand consumer needs. Her expertise in electrical engineering, supply chain and product management combined with the industry expertise of co-founders brought about an innovative hardware-software solution that closes the information gap in the last mile for consumer product companies. Adrich has major customers and market leaders in beauty, nutrition and distilled spirits industries.

Brian Bronaugh

Landesberg Design
President

Brian believes that it’s better for more boats to rise steadily than for a few meteorically. He is wary of the idea of “Big” when it comes to scale, data and money and that a more focused, intimate and crafted model leads to much better work and a more gratifying experience for everyone in the long run.

He is President of Landesberg Design and brings with him to the position nearly 30 years of experience in advertising, marketing, design and communication. He is currently also teaching as an adjunct professor at the University of Pittsburgh’s Katz School of Business and he co-hosts a podcast on craft and community called Corps340.

Brian received his BFA from Penn State University and a Portfolio Degree from Portfolio Center in Atlanta, GA.

Gretchen Jezerc

First Insight
VP Marketing and Product Development

Gretchen Jezerc is the Vice President of Marketing and Product Management at First Insight. Prior to First Insight, Gretchen held the role of VP of Marketing at BodyMedia, which was acquired by Jawbone. Gretchen has also held executive product, brand, and channel marketing roles at Kennametal, Philips Respironics, PPG Industries, and Whirlpool. In her current role at First Insight, Gretchen is responsible for defining and launching new solution capabilities, strategic exploration of partnerships and new markets, marketing, and analyst and public relations. Gretchen holds a BS in chemical engineering and a BA in psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.

Randy Rossi

Bally Design
President

President of Bally Design for over 13 years, Randy is part artist, inventor, story teller, mechanic, economist and strategist. He has had the privilege of playing a part in the design and development of some of the most successful products from some of the most recognized brands in the world like OXO International, Dick's Sporting Goods, Melissa & Doug Toys, Mine Safety Appliances, Craftsman, Smuckers, Bayer, Philips and McKesson. Working along side a talented team of award-winning designers and engineers, Randy focuses on learning what people value when they interact with a product, service or space--cognitively, emotionally, physically and purposefully. Then it's about finding ways to transform that value into elegant and innovative concepts which can be produced in usable, efficient and economically viable ways. Many of the products Randy and his team have helped create are sales leaders in their categories, have grown overall market share, and have shortened time to market and reduced development costs.

Randy writes and speaks about design and design thinking on topics such as customer empathy, product technology integration, adjacent market creation and visual brand language. He is active at various Product Camps, The Product Collective Summit in Cleveland, OH and PDMA Conferences and Innovation Forums, regionally and nationally. He serves as a board member, mentor and volunteer to several professional organizations and educational institutions such as PDMA, Alpha Lab Gear, 535 Media, the Saint Vincent College School of Humanities and Fine Arts and is a frequent guest lecturer at Carnegie Mellon University.

He holds a bachelor of science degree in business and communication, an MBA, a Master of Arts degree in design and is currently completing his doctoral degree at Duquesne University.

Connecting learning theory with innovation process, creative engineering skills and a strong sense of manufacturability is part of the universal design philosophy that has allowed Bally Design to celebrate its 45th year in business in December of 2017. You can check out more about Bally Design at www.ballydesign.com or call text or email Randy directly: 724.689.7641 or randyr@ballydesign.com.